Increase Your Brand Reach with Employee Advocacy and Social Media

Every company aspires to expand its business, be it a small business or a giant conglomerate. It works towards increasing its client base and generating more profits day in and out, so it can make a difference.

Generally speaking, the goodwill of a company goes by word of mouth, which brings prospective new clients to the company. But today, social media is the newest form of promotion, with the most emphasis being placed on employee advocacy.

Read more to find out about what employee advocacy is, how it influences social media-based B2B marketing, and about an employee advocacy social media management tool for marketing agencies.

What is Employee Advocacy?

Apart from consumers, employee reviews about their company play an important role in company outreach and business expansions. Employee advocacy, in its most basic form, is the publicity of the company by its employees.

Now you may ask why this is important. The core reason for this lies in the fact that if the employees have good reviews about the company, other businesses also think positively about the company—not to mention, also prospective employees—making it a 2 for the price of 1 offer!

How is B2B Marketing Increasing Company Outreach?

Employee advocacy lies at the heart of B2B marketing in its initial stages, with social media playing a prominent role in it.

Consider a case where employees advocate for their company on social media, say LinkedIn. The connected people get to know about the company, which increases brand value for the company.

Now many of the connected people may directly contact the company as prospective clients. In other cases, a social media management tool integrated with LinkedIn can be used by marketing agencies to track web interactions and click-throughs with the data being utilized by customer relationship management, which can be used to contact them.

Where To Look for a Social Media Management Tool for Marketing Agencies?

A social media management tool for marketing agencies becomes important in integrating employee advocacy and company outreach for social media-based B2B marketing. Market Beam provides a complete employee advocacy software that is integrated with HubSpot to extract the LinkedIn engagement data, generating separate engagement events for each prospective lead.

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Tags: employee advocacy, employee advocacy platform, how to calculate reach, employee advocacy tools